Journal

Why we built Pearl Market (and why there's no w...

The thinking behind Pearl Market: why every hamper is alcohol-free, why the calendar is bigger than Christmas, and why presentation is the product.

Diwali 2026 falls on 8 November — here's how to...

What the festival of lights actually celebrates, when it falls in 2026, and what makes a Diwali gift feel right rather than generic.

The considered gift: which hamper for which moment

A short, honest guide to matching the hamper to the moment — from new babies to new houses to the Sunday she refuses to take.